Digital Marketing

These digital marketing guides are written from an engineer’s point of view. They cover search, conversion and the tools behind campaigns.

For search, read technical SEO in 2026. For conversion, see the CRO section. Also, Adobe Campaign workflows covers martech in practice.

5 articles

13/01/2026 5 min read

Technical SEO 2026: CWV, Semantic Search, and GEO Actions

Practical Technical SEO for 2026: INP/LCP/CLS, schema and entities, mobile indexing, IndexNow, bot policy, and a concrete GEO checklist for AI search.
30/07/2023 3 min read

User Behaviour for CRO : Psychology of Conversion

Are you keen to grasp what drives your website visitors’ actions? Are you looking to boost your conversion…
19/04/2023 2 min read

Boosting Conversion Rates Through Tailored Experiences

Most businesses want higher conversion rates, and one of the more reliable ways to get there is to…
19/04/2022 4 min read

Conversion Rate Optimization Best Practices

Implementing conversion rate optimization best practices is crucial to driving growth and enhancing the organization's digital performance...
09/09/2020 5 min read

Creating and Automating Workflows in Adobe Campaign Classic

Adobe Campaign Classic workflows let marketers send personalized, timely messages without running each step by hand. A well-built…